Retailers will have to pull out all the stops for shopper loyalty in the coming year
In the mounting frenzy for consumers' shrinking wallet share, retailers have to get even more creative. Forget simply drawing shoppers to your store — the most successful strategies in 2009 will also focus on squeezing the tiniest of margin gains by influencing purchases at the shelf level. Just take a look at the strategies outlined in the following pages. As club stores continue to encroach on traditional retailers' territory, Wegmans and Meijer are not only pre-empting trips to that ...
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