WEST DES MOINES, Iowa — Actress Valerie Bertinelli may have Jenny Craig, but Hy-Vee shoppers have “Begin,” a new weight-management program that includes nutritional counseling, workouts and even $10 Hy-Vee gift cards for those who meet their goals. Registered dietitians conduct the 10-week course, which helps clients identify healthy foods; regulate food intake; and develop a fitness routine. “Customers don't have to stock ‘special’ food or feed their families something different than what ...

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