CHICAGO — IGA here is scheduled to unveil a series of new building blocks later this week that it believes will drive sales and enhance its brand image among its 1,154 U.S. members, Mark Batenic, chairman, president and chief executive officer of IGA USA, told SN last week. The building blocks, which will begin to be rolled out in the first quarter of 2009, encompass the following: A revitalized private-label program — including new package designs, improved quality assurance and improved ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.