As mass coupon redemption rates continue to slide, a growing number of retailers are shifting focus to offers that are relevant to individual shoppers. Price Chopper, Ukrop's and Green Hills Farms are among those providing customized offers. Price Chopper and Ukrop's shoppers can scan their loyalty card at the start of each shopping trip at in-store kiosks to receive personalized coupons and information. The offers are customized for each shopper based on past purchasing behavior. Green ...

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