As mass coupon redemption rates continue to slide, a growing number of retailers are shifting focus to offers that are relevant to individual shoppers. Price Chopper, Ukrop's and Green Hills Farms are among those providing customized offers. Price Chopper and Ukrop's shoppers can scan their loyalty card at the start of each shopping trip at in-store kiosks to receive personalized coupons and information. The offers are customized for each shopper based on past purchasing behavior. Green ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.