Store brands for kids are on the radar of more retailers, now that Kroger has debuted its Disney Magic Selections line. Available exclusively on Kroger store shelves, the 100-plus-SKU line includes such kid-friendly items as waffles, cereal, pizza — even Mickey-shaped hamburgers. Healthier items carry a “Mickey's Thumbs Up” icon on the front panel to identify attributes such as “made with whole grains” or “no preservatives.” Kids' private labels got another push in April when Safeway ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.