• Dole introduced new packaging for its bagged salad line that helped educate shoppers and simplify their experience with the category. • Marketing efforts included television ads, public relations, programs on social media sites, in-store campaigns, on-pack promotions and more, which helped reinvigorate the entire category. • Find Your Inspiration campaign is engaging customers with new ideas, while encouraging them to share those ideas with other salad fans on social ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.