BATTLE CREEK, Mich. â€” Kellogg Co. will adjust what and how it markets to children and add front-of-pack nutrition labeling to its cereal boxes, it announced here yesterday. Products that are marketed to kids under 12 and that donâ€™t meet Kelloggâ€™s new nutrient criteria will either be reformulated to meet the standard or theyâ€™ll no longer be marketed to children under 12 by the end of 2008. The criteria sets an upper threshold per serving of 200 calories, 2 grams of saturated fat, labeled zero grams of trans fat, 230 milligrams of sodium and labeled 12 grams of sugar. Almost 50% of Kelloggâ€™s products marketed to children worldwide currently fall short of the standard, including Pop-Tarts toaster pastries and Froot Loops and Apple Jacks cereals. â€śIf we elect to reformulate a product we wonâ€™t compromise on high quality and great taste,â€ť said David Mackay, president and chief executive officer, Kelloggâ€™s. â€śWherever possible our commitment will begin immediately.â€ť Beginning later this year, consumers will see guideline daily amounts on the front of ready-to-eat cereal packages in the U.S., Canada and Mexico. In the U.S., new packaging will feature a labeling system on the top right-hand corner of cereal boxes, identifying percentages of calories, total fat, sodium and grams of sugar per serving.
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