With its Nature Valley Bistro Cups Oatmeal, General Mills is the latest CPG company to capitalize on the single-cup brewing craze. John Haugen, VP of New Business Development for General Mills, told the Wall Street Journal that by portioning the appropriate amount of oats, fruits and nuts for a 6-ounce water setting on Keurig single-cup brewing machines, the product saves even more time than microwaveable hot cereals (see demo). Nature Valley is hopeful its K-cup breakfast will increase ...
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