With its Nature Valley Bistro Cups Oatmeal, General Mills is the latest CPG company to capitalize on the single-cup brewing craze. John Haugen, VP of New Business Development for General Mills, told the Wall Street Journal that by portioning the appropriate amount of oats, fruits and nuts for a 6-ounce water setting on Keurig single-cup brewing machines, the product saves even more time than microwaveable hot cereals (see demo). Nature Valley is hopeful its K-cup breakfast will increase ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.