CHICAGO — Confident that private labels have potential for growth beyond recessionary periods, Kroger Co. and Delhaize Group are experimenting with strategies aimed at maximizing share, said representatives from the companies at last week's Private Brand Movement conference here. An employee-only contest designed to get associates at Delhaize banners behind its private-label brands is one such effort. Exclusive to employees of Food Lion, Reid's, Bottom Dollar Food, Bloom and Harveys, the ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.