OF ALL THE CATEGORIES in the supermarket, wine is still one of the most difficult to shop. During the holidays especially, consumers second-guess their selections, wonder if they'll pair well with what they're serving, and how much to buy. Now a new interactive experience at the shelf could minimize anxiety. Powered by quick-response codes, the program is part of Constellation Wines' nationwide holiday campaign. Shoppers take part by scanning a two-dimensional code with their smartphone. ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.