Despite temporary price reductions and other promotional deals, the average retail price of groceries like coffee inflated as high as 15% during the 52 weeks ending July 10, 2011. Luckily for consumers, marketers were in deal-making mode and merchandising support helped offset higher prices, if only marginally. Shoppers were drawn to these deals as half of volume sold in the 20 highest-volume Center Store categories during the 52 weeks ending July 10, was sold on promotion. Though sales ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.