“Brands like Barefoot, Ménage à Trois, Cupcake and Apothic have a really clear, concise brand idea conveyed on the label," says Curtis Mann of SymphonyIRI .
Supervalu Chills Out
Supervalu has been so impressed with these brands performance that it’s modeled private labels after the Barefoot and Cupcake lines. Last year, it introduced Chill Out — its answer to Barefoot — to select independents and its Albertsons, Jewel-Osco, Acme, Cub Foods, Shaw’s, Save-A-Lot, Shoppers, Shop ‘n Save, Farm Fresh, Hornbacher’s and Lucky’s banners. Featuring the same varietals as Barefoot — including pinot grigio and moscato — ...
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