“Brands like Barefoot, Ménage à Trois, Cupcake and Apothic have a really clear, concise brand idea conveyed on the label," says Curtis Mann of SymphonyIRI .
How Sweet It Is
The success of certain varietals is also indicative of a sweeter wine preference. Take, for instance, the popularity of moscato wine, whose sales have soared 73% over the last year. Because of its sweet taste, Miller refers to the varietal as the Red Bull of adult beverages. And just as Red Bull escorted many a foray into the energy drink category, Moscato is viewed as a gateway beverage. “Moscato is bringing more new wine buyers into the category than any other varietal. This may ...
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