Certain shoppers will continue to pay a premium for organics, but others need more persuasion
When Albertsons LLC started rolling out more than 100 items in the O Organics line in April, it did so to give consumers more variety and value, the company told SN. The move was a smart one in these recessionary times. That's because today's shoppers are seeking out more health and wellness options. The problem is many can't afford to pay for them. More than three-quarters (78%) of people last year said they would buy more organics if they were less expensive, up from 67% who said the ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.