When Albertsons LLC started rolling out more than 100 items in the O Organics line in April, it did so to give consumers more variety and value, the company told SN. The move was a smart one in these recessionary times. That's because today's shoppers are seeking out more health and wellness options. The problem is many can't afford to pay for them. More than three-quarters (78%) of people last year said they would buy more organics if they were less expensive, up from 67% who said the ...

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