Frozen, fortified and allergen-free baby foods are entering the market as parents increasingly seek out convenience and better-for-you options
Every parent is concerned about her baby's nourishment, but the clout of parenting websites and nutrition-sensitive consumers such as “Alpha Moms” have led to increased demand for frozen, DHA-fortified and other new baby food. Over the last five years, parents have sought out alternatives to the products that are typically found on store shelves, according to Chicago-based research firm Mintel. Retailers, in response, are making room on their shelves — and in their freezer cases — for new ...
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