GLENDALE, Calif. — Brad Alford is the first chief executive officer of Nestlé USA to come from a marketing background, rather than from the sales side of the business. And he's making the most of it. Alford's leveraged his expertise to instill in his workforce the importance of understanding different demographic groups. “One of the first things I tried to get across is that we're a consumer-driven business and we need to understand consumers, and have more competency in marketing,” Alford ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.