SCHAUMBURG, Ill. — The Nielsen Co. will launch a national Homescan Hispanic Consumer Panel with a research sample of 11,000 households. Consumers belonging to households that elect to join the panel will scan all their purchases across all shopping outlets on a continuous basis. “Now marketers will be able to measure detailed purchase patterns within the Hispanic population, and translate those insights into brand-specific plans,” said Tim Kregor, president, Nielsen Homescan & Spectra, ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.