SCHAUMBURG, Ill. — The Nielsen Co. here has partnered with Natural Marketing Institute, a market research firm specializing in health, wellness and sustainability, to provide insights into NMI’s Lifestyles of Health and Sustainability (LOHAS) consumer segmentation model. Nielsen will incorporate its Homescan Consumer Panel and Spectra BehaviorScape Framework with NMI’s segmentation model in order to quantify LOHAS consumers’ purchase behavior. The collaboration will provide retailers and manufacturers with a better understanding of the $209 billion LOHAS market, according to Nielsen and NMI. “By working together we can help companies develop meaningful eco-consumer strategies,” said Tim Kregor, segmentation and targeting product leader for Nielsen Consumer Panel Services, in a statement.
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