SHOPPER INSIGHTS: Proprietary research and data. TYING INTO CONSUMER TRENDS: Partners with other CPG companies. STRENGTH OF BRANDS AND ASSORTMENT: Coke Zero turns five. THE COCA-COLA CO. uses shopper marketing to improve in-store relevance and drive purchases across categories. “Proprietary research and data are applied to create irresistible shopping experiences,” said Diane Wallace, vice president of shopper marketing for Coca-Cola North America. To influence behavior inside the ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.