Shoppers have noticed the high-quality ingredients, updated packaging and other enhancements to the store brands they buy. Nearly half (49%) of consumers say supermarket private-label products have improved either “greatly” or “somewhat,” a 10-point rise from last year, according to a new survey. That sentiment holds particularly true for affluent shoppers, those with household incomes over $75,000. Of these shoppers, 55% have taken note of improvements in the store brands they buy, ...

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