Tails are wagging for organic, all-natural and even 50-calorie packs of premium pet treats. Just as healthy snacking has taken on greater importance for humans, many consumers have adopted the same pricier policy for their furry friends. Retailers are capitalizing on the trend by dedicating points of prominence to these items in their pet aisles. “Money is no object when customers are buying pet treats,” said Andrew Gagner, grocery buyer for Central Market in Poulsbo, Wash. Bryan ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.