IN-STORE MARKETING: Smart Flush bag promotion helps draw shoppers to the bath tissue aisle. STRENGTH OF BRAND AND ASSORTMENT: Scott Naturals is the first paper product line with high recycled content in all entries. SHOPPER INSIGHTS: Translates shopper insights into business solutions. ASK A CONSUMER which home activities use the most water, and almost half (45%) will incorrectly guess bathing/showering, according to the American Water Works Association. The correct answer is toilet ...

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