DALLAS — 7-Eleven and Pepsi are targeting young shoppers with a cause-marketing campaign that leverages the location-based Facebook Places service. Through Dec. 31, Pepsi will donate 5 cents for every 20-ounce Pepsi product purchased at a participating 7-Eleven store to Feeding America, which provides emergency food assistance to 37 million Americans each year. Shoppers can double the donation by “checking in” to 7-Eleven on Facebook via a mobile device. Pepsi and ...
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