PURCHASE, N.Y. — PepsiCo has agreed to spell out “Public Water Source” on its Aquafina label, according to watchdog group Corporate Accountability International. CAI said the change comes in response to its “Think Outside the Bottle” campaign, which challenged Aquafina’s label images of snow-capped mountains and certain packaging statements, saying they imply that the source of Aquafina is mountain spring water. “Pepsi’s response to the Think Outside the Bottle campaign is an important first ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.