Faced with rising unemployment and grim prospects for near-term relief, consumers are welcoming expanded private-label lines
During the years when economic waters where choppy rather than treacherous, supermarkets were unknowingly enhancing the buoyancy of a lifesaver of sorts by bolstering their private-label lines. Now that joblessness and a lack of consumer confidence have primed the private-label market for growth, a greater category presence and well-honed skills have left retailers poised to capitalize on the situation. Many are taking advantage of the opportunity by further expanding their store-brand ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.