TYING INTO CONSUMER TRENDS: Strengthens bonds between retailers and pet owners. MARKETING/PROMOTIONS SUPPORT: Manages the Facebook page associated with “Tales for the Pet Lover's Heart.” SHOPPER INSIGHTS: Crafts cause marketing programs based on store-specific data. NESTLÉ PURINA Petcare is credited with strengthening the bonds between pet owners and the stores they shop by customizing cause marketing strategies. “It's important to shoppers that they buy pet food from companies that ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.