TYING INTO CONSUMER TRENDS: Strengthens bonds between retailers and pet owners. MARKETING/PROMOTIONS SUPPORT: Manages the Facebook page associated with “Tales for the Pet Lover's Heart.” SHOPPER INSIGHTS: Crafts cause marketing programs based on store-specific data. NESTLÉ PURINA Petcare is credited with strengthening the bonds between pet owners and the stores they shop by customizing cause marketing strategies. “It's important to shoppers that they buy pet food from companies that ...

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