Retailers are forging emotional bonds with pet owners by hosting cause marketing programs that benefit animals in need
Despite channel blurring at retail, you'd be hard-pressed to find a cat or dog on a grocery list. But given recent cause marketing efforts, the idea isn't so far-fetched. Just last week, Price Chopper Supermarkets, Schenectady, N.Y., turned four shoppers into pet owners at Pet Day, part of Price Chopper Pet Month of September. In addition to the chance to adopt a dog or cat, shoppers and their pets enjoyed a day of parking lot festivities at Price Chopper's Niskayuna, N.Y., store. ...
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