• Point-of-sale materials, including paper “petals” placed in individual artichokes, instructed consumers to enter to win a cash sweepstakes. • Quick response codes on each piece of POS material directed shoppers to a new mobile website where they could join the Artichoke Aficionados Club and enter to win a grand prize of $10,000. • A supermarket display contest helped build excitement, and Ocean Mist Farms grew membership in its Artichoke Aficionados Club ...

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