Despite the poor economy and more disciplined consumer spending, energy drinks continue to pour off supermarket shelves.
Consumer spending remains sluggish, but energy drinks still pack a punch. During a time when most food shoppers have scaled back on spending, the category's price stability and the availability of multipacks has helped drive double-digit growth. Overall category sales grew 11.2% to $654 million in supermarkets during the 52 weeks ending Sept. 7, according to Information Resources Inc. Dahl's Food Markets, Des Moines, Iowa, is capitalizing on the trend. “We've realized that a lot of ...
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