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Preemptive Measures

IT'S BETTER TO PAY the grocer than the doctor. That's one of the dietary do's highlighted in Michael Pollan's latest book, Food Rules: An Eater's Manual. Pollan, a contributing writer to the New York Times Magazine and college journalism professor, wrote the book to give people simple ways to improve eating. The grocer vs. doctor rule sums up the goal of what Hannaford is trying to get across with

IT'S BETTER TO PAY the grocer than the doctor.

That's one of the dietary do's highlighted in Michael Pollan's latest book, “Food Rules: An Eater's Manual.”

Pollan, a contributing writer to the New York Times Magazine and college journalism professor, wrote the book to give people simple ways to improve eating.

The “grocer vs. doctor” rule sums up the goal of what Hannaford is trying to get across with its new health-related partnerships with community businesses and organizations, said Julie Greene, the chain's healthy living director.

“Supermarkets are uniquely positioned to help people live healthier lives because we're on the frontlines of health,” she said.

Many attribute the nation's health care crisis to the poor American diet. That's because most money spent on health care goes to treat chronic diseases that can be prevented by diet.

Enter supermarkets.

Sure, a doctor may tell a patient with high blood pressure to reduce sodium. But the supermarket is the place where that patient turns the advice into action.

“The supermarket is where you're deciding what to put into your body,” Greene said.