Hot deals add much-needed excitement to the carbonated soft drink category
Two large ceiling danglers in the soda aisle at Waldbaum's Deer Park, N.Y., store last month touted a tempting deal: Buy three Coca-Cola multipacks for $11.99. Shoppers at the A&P banner could get the savings on 12 12-ounce cans, six 16.9-ounce bottles or eight 12-ounce bottles. An additional $15 purchase was required. While many consumers are forgoing CSDs in favor of healthier beverages, competitive pricing like this helps keep the category top of mind, retailers told SN. CSDs ...
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