Shoppers are sticking with conventional pasta and store brands to help manage higher costs
Although pasta had the most dramatic food price inflation of all categories, its unit sales are up as the easy-to-prepare staple gains inclusion in many at-home chefs' repertoire. But shoppers aren't blindly slurping oodles of noodles, retailers told SN. With an eye on price — that climbed 21% from 2007 to 2008 — many are forgoing healthy innovations like whole grain and multigrain pastas, opting instead for value-priced conventional varieties and corporate brands. Dollar sales of pasta ...
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