Could private-label share grow dramatically over the next eight years? A research report says there’s a good chance, provided that retailers take a more aggressive stance
Private label could be in store for big growth through 2016: $55 billion to be exact. Before that happens, the private-label landscape needs to change in several ways, including more emphasis from Wal-Mart; stronger emphasis from a new slate of retailers; and increased consumer acceptance, according to a study from consulting firm McKinsey & Co., released in partnership with the Grocery Manufacturers Association. “There is potential for a significant shift,” McKinsey associate ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.