Could private-label share grow dramatically over the next eight years? A research report says there’s a good chance, provided that retailers take a more aggressive stance
Private label could be in store for big growth through 2016: $55 billion to be exact. Before that happens, the private-label landscape needs to change in several ways, including more emphasis from Wal-Mart; stronger emphasis from a new slate of retailers; and increased consumer acceptance, according to a study from consulting firm McKinsey & Co., released in partnership with the Grocery Manufacturers Association. “There is potential for a significant shift,” McKinsey associate ...
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