NEW YORK — Penetration of store brands in April fell to its lowest level since the economy collapsed in September 2008, but the dip is more of a correction than a long-term trend, predicted Tom Pirovano, director of industry insights for the Nielsen Co., speaking at the Citi Investment Research Food & Drug Conference here last week. According to Nielsen, store-brand unit share of total store sales at food, drug and mass retailers in April fell to just above 21% — the same place it ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.