Improvements in store-brand volume are helping private labels surpass their national-brand counterparts
Private-label products are giving national brands a run for their money — and, in many instances, outpacing their growth. Such has been the case at Wal-Mart, where corporate-brand sales have been growing at 2.5 times the rate of national brands for the past few months, said Eduardo Castro-Wright, president and chief executive officer of Wal-Mart U.S., at Town Hall Los Angeles recently. He expects the trend will continue for “quite some time.” Likewise, consulting firm Willard Bishop's ...
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