Price has always been private label's strong point, though that might be less of a factor today than in the past. According to a new report from J.D. Power and Associates, consumers like private label even more if the retailer's name is omitted from the package. “The consumers we tracked saw them more as a stand-alone brand, rather than a store brand,” said Janet Eden-Harris, vice president of J.D. Power's Web Intelligence Division. Private-label products from Safeway, Trader Joe's and ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.