ALONG WITH MAKING A STATEMENT in the spirits category, private label is getting more attention in the wine department. One of the latest trends is growing retailer interest in “extreme-value,” or bargain-priced premium wine. The segment gained popularity in 2002 when Trader Joe's launched its private-label Charles Shaw wine. Since it sells for $1.99 at many locations, it earned the moniker “Two-Buck Chuck.” Now, other food retailers are involved. This past spring, for instance, Kroger ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.