ALONG WITH MAKING A STATEMENT in the spirits category, private label is getting more attention in the wine department. One of the latest trends is growing retailer interest in “extreme-value,” or bargain-priced premium wine. The segment gained popularity in 2002 when Trader Joe's launched its private-label Charles Shaw wine. Since it sells for $1.99 at many locations, it earned the moniker “Two-Buck Chuck.” Now, other food retailers are involved. This past spring, for instance, Kroger ...

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