WASHINGTON — Retailers looking for word-of-mouth exposure for their store brands may find success with social media, as nearly three-quarters (72%) of social media users say that after an online search, they communicate with others about a product or service with face-to-face communication, according to survey from the Retail Advertising and Marketing Association, a division of the National Retail Federation. Facebook is key, as seven out of 10 social media users between the ages of 18-34 ...
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