WASHINGTON — Retailers looking for word-of-mouth exposure for their store brands may find success with social media, as nearly three-quarters (72%) of social media users say that after an online search, they communicate with others about a product or service with face-to-face communication, according to survey from the Retail Advertising and Marketing Association, a division of the National Retail Federation. Facebook is key, as seven out of 10 social media users between the ages of 18-34 ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.