Cause-marketing programs, high-value sweepstakes and other promotional efforts are encouraging brand engagement
High-quality ingredients, resourceful consumer research, innovative packaging and strong price points are only some of the attributes of a successful private-label program. What's just as necessary is a heavy-hitting promotional plan to back the assortment. More and more retailers are realizing that and running high-value games and contests, connecting their brands to charity and incorporating private label in social media campaigns. “Retailers are becoming much better marketers,” said Don ...
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