In the race for snack supremacy, energy, nutrition, diet and granola bars are the hands-down favorites. Leading the pack are specialty varieties that target specific nutritional needs, leverage interesting flavor profiles and help consumers practice portion control, industry observers note. “Other categories are showing slowing demand, but [bars are] the fastest-growing snack category,” said Sheila McCusker, editor of Information Resources Inc.'s Times and Trends report. “There is a ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.