Product innovation and the category’s alignment with consumer trends may help sustain snack bars’ growth
In the race for snack supremacy, energy, nutrition, diet and granola bars are the hands-down favorites. Leading the pack are specialty varieties that target specific nutritional needs, leverage interesting flavor profiles and help consumers practice portion control, industry observers note. “Other categories are showing slowing demand, but [bars are] the fastest-growing snack category,” said Sheila McCusker, editor of Information Resources Inc.'s Times and Trends report. “There is a ...
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