It wasn’t so long ago that canned soup was the ultimate in convenience. “But transferring the product to a cooking vessel and cooking — maybe even having to add water — now takes too long,” said Mary Chapman, director of product innovation at research and consulting firm Technomic. That’s especially true for Millennials. Demographically defined as those born between the early 1980s and the early 2000s, Millennials constitute 25% of the U.S. population. The ...

Subscribe to digital access - Register for Premium Account

Why Subscribe To SN Digital Access?

Digital Access gives you unlimited online access to our most premium news and analysis such as Reinventing soup for Millennials. This includes in-depth stories and insights from our team of editors and guest writers as well as free eNewsletters, blogs, real-time polls, archives and more. In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.


Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.