BARDONIA, N.Y. — Retailers and CPG executives who want to become proficient in collaborating with each other on business planning will have an opportunity next year to become a certified collaborative marketer (CCM). Beginning next March, the Promotion Optimization Institute (POI) here, in collaboration with St. Joseph’s University, Philadelphia, will offer an accredited educational program leading to a certificate as a CCM. The program starts as a 1½-day session at ...

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