High-end retailers are raising their glasses to the success of in-store wine tasting events.
The chance to sample popular varietals paired with complementary fare, such as crackers, dips, spreads, olives and chocolates, is not only driving incremental traffic, but presenting retailers with lucrative cross-merchandising opportunities.
Spokane, Wash.-based Yoke's Fresh Market typically hosts such events twice a month in its four locations that are licensed to do so, noted Russ Martin, ...
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