DENVER — Whole Foods Market's Cherry Creek store here is more than doubling its sales of iced teas marketed by the unit's ready-to-drink-tea share leader, Sweet Leaf Tea, with a series of sampling events hosted once or twice weekly. “They're selling pretty darn well,” Travis Brockavich, grocery team leader at the Whole Foods location, told SN. “Since this January, weekly [incremental] sales are up $300, on top of a base that's close to about $200,” when demos are hosted. Brockavich is part ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.