PLEASANTON, Calif. — Safeway encouraged shoppers to feed their hearts' desire last month as part of its Love Your Heart program. The in-store events, held in almost 1,200 locations across the country, featured free blood pressure, body mass index and cholesterol screenings for up to 35 customers. The events were sponsored by marketers of “heart-healthy” foods, including Kellogg's, Campbell's, StarKist Tuna and Fresh Express. Upon completion of the tests, participants received an ...

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