PLEASANTON, Calif. — Safeway said last week it expects its O Organics and Eating Right lines to begin popping up on other supermarkets' shelves this fall, supported by a full-scale advertising campaign. The chain is marketing the two brands to other companies through Lucerne Foods, a wholly owned subsidiary. Lucerne in turn is a member of the Better Living Brands Alliance, a newly formed consortium of manufacturing, marketing and distribution companies led by James D. White. White also ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.