New distribution strategy positions O Organics in food service
O Organics beverages are now available not only in Safeway stores, but also in select high schools and office cafeterias in Northern California. That's because Safeway, in a first-of-its-kind partnership, has teamed with food-service giant Sysco Food Services to market O Organics private label in the food-service channel in Northern California. “Organic products are under-represented throughout the food-service channel, and Sysco provides a unique partnership that allows us to meet ...
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