New entries that boast fiber, calcium and antioxidants are enhancing the better-for-you, convenience positioning of snack bars
Snack bars never seemed healthier. Among the many options on retail shelves are cereal, snack and granola bars packed with fiber, calcium and antioxidants — all attributes that appeal to health-conscious consumers. Though granola bar dollar sales slid 1.2% to $884.9 million at food, drug and mass channels (excluding Wal-Mart) during the 52 weeks ending July 12, breakfast/cereal bars generated $728.8 million, a sound 4.5% increase during the same time period, according to Information ...
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