As they move to differentiate their brand, retailers are finding creative ways to distinguish their offerings
Let's face it. For some time now it's been a grocery buyer's market. Shoppers won't jump as quickly at a buy-one, get-one-free offer when they can buy-one, get-two free (currently the case at Big Y) down the street. But wooing today's shopper isn't simply about price-based one-upmanship. As they look ahead to 2010, retailers are also seeking new means for differentiation. Take a look at the strategies outlined in the following pages. Just when you thought retailers exhausted all ...
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