Manufacturers like Kellogg’s are testing packaging that requires fewer resources and makes more efficient use of shelf space
Less than a year after Kellogg's accommodated for rising commodity costs by shrinking boxes of five brands of its cereal while maintaining their retail price, the marketer has once again retooled its cereal boxes. But unlike last June's 2.4-ounce reduction, which flew under the radar of most consumers, the new, more conspicuous change involves the same amount of cereal. The recently revamped 12-ounce boxes boast a shorter and wider design that leverages less packaging and makes more ...
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